BUILT TO SELL - ENGINEERED TO SCALE
Ecommerce built to grow your business
A single platform for entrepreneurs and producers to build a store, sell on every channel, manage stock and orders, market to customers and keep the books balanced
Store Builder
A store that looks like yours not a template
- Drag-and-drop page builder rearrange sections, blocks and layouts without writing code.
- A library of themes and widgets to start from, each fully customisable.
- Full branding control colors, fonts, logo placement and layout all match your existing identity.
- Collections, product pages and a built-in blog, so the store can sell and tell your story.
- Secure checkout with a payment gateway or cash on delivery, and a shopping assistant that answers customer questions on the page.
- Mobile-responsive by default, so the store looks right on the phone screens most shoppers actually use.
AI SEO & Content
Every listing written and optimised without a copywriter on staff.
- AI-generated product descriptions for every item in the catalogue, written to convert, not just describe.
- Automatic SEO optimisation meta titles, descriptions and structure tuned for search visibility.
- Bulk content generation, so a catalogue of hundreds of products doesn’t mean hundreds of hours of writing.
- A central SEO dashboard that tracks how each page is scoring, so you know where to improve next.
- Content stays consistent in tone and quality across the whole store, however many hands touch it.
Email & Marketing Automation
Customers brought back without a marketing department.
- Customer lists sync automatically from your store into your email platform no exports, no copy-and-paste.
- Automated sequences for abandoned carts, post-purchase follow-ups and win-back campaigns.
- Campaign tracking that shows which emails and links actually drive sales.
- Product feeds for WhatsApp, Facebook and Google Shopping, so your catalogue is promoted where your customers already are.
- A loyalty programme to reward repeat customers and give them a reason to come back.
Sales Channels & Marketplaces
Sell where your customers already shop from one catalogue.
- Your own Stratum store, plus WooCommerce stores, connected to a single product catalogue.
- Marketplace connections for Takealot with stock levels kept in step.
- Facebook Shop, Google Shopping and WhatsApp catalogue feeds generated from the same product data.
- Orders from every channel arrive in one place, ready to fulfil.
- Archive a product once and it stops selling everywhere, instead of being fixed channel by channel
Order Management
One queue for every sale, however it came in.
- Real-time sales tracking from the moment an order is placed to the moment it ships.
- A customer returns portal shoppers lodge a return with their order number, you review, approve, restock and refund in the same workflow.
- Multi-channel fulfilment, so orders from the website, marketplaces and in-person sales land in one place.
- Status visibility for both the business and the customer, reducing “where’s my order” support load.
- Sequential, tamper-resistant invoice numbering issued invoices are cancelled and credit-noted, never deleted.
Shipping & Fulfilment
From “order placed” to “on the courier” in a few clicks.
- Integrated with local couriers.
- Live shipping rates shown to the shopper before they pay.
- Generate and print waybills straight from the order.
- Shipment tracking dashboard, kept up to date automatically.
- Pick-up point options for shoppers who prefer collection
Point of Sale
Your shop counter and your online store, on the same stock.
- Fast till screen for in-store sales, with barcode scanner support and receipt printing.
- Cashier shifts with cash-up and a breakdown of what was taken by cash and card.
- Card payments, including a manual-card fallback when a machine is offline.
- Every sale draws from and updates the same stock count as the online store.
- Need more tills or locations? An Enterprise POS tier adds multi-till, split tender and professional cash-up.
Inventory Control
One true count of stock, wherever it’s actually sitting.
- A centralised product catalogue shared across every sales channel.
- Multi-warehouse stock tracking, for businesses holding inventory in more than one location.
- Stock can never go negative a sale that would oversell is refused, and any exception is recorded for review.
- Barcode support for fast, accurate stocktakes and receiving.
- Opening stock can be taken over from an existing WooCommerce store, so you don’t start from zero
Accounting Suite
Bookkeeping that keeps pace with the store.
- A full chart of accounts built for retail and e-commerce, not generic bookkeeping.
- Bank reconciliation that matches transactions against sales automatically.
- Xero integration, so the books sync with the accounting software many accountants already use.
- Invoices, payments, credit notes and expenses all recorded in the same system as the sales.
- Financial records stay current with the business, instead of being reconstructed at tax time
Supplier & B2B Purchasing
Wholesale and retail, run from the same system.
- Manage supplier relationships and purchase orders directly alongside day-to-day retail operations.
- Wholesale and trade customers can apply for an account, and you approve them from the same system.
- Trade catalogues, price lists and volume tiers, with minimum and multiple-of quantity rules per customer.
- Purchasing data feeds directly into the same inventory and accounting records.
- One login covers the whole business, from supplier to shopper.
Business Analytics
Daily sales turned into decisions, not just numbers.
- AI-powered insights that surface what’s actually driving or dragging on performance.
- Live dashboards covering sales, traffic and customer behaviour in real time.
- A report builder for custom views, tailored to what each business actually tracks.
- An AI assistant inside the platform that answers questions about your store’s numbers.
- No separate analytics subscription or spreadsheet exports required.
Ready to put retail and wholesale in one place?
Book a demo and we'll show you your own products, prices and customers in Stratum Engage.
